Effective Date: 08/06/2025
Welcome to Framable, an AI-driven graphic design platform operated by Demora AI (“we”, “us”, or “our”). These Terms and Conditions (“Terms”) govern your access to and use of the Framable platform, including any AI-driven design services, websites, and applications (collectively, the “Service”). By using the Service, you agree to be bound by these Terms. If you do not agree, you must not use Framable.
Please note that these Terms do not govern how we handle personal data. For information on how we collect, use, and protect your personal information, please refer to our Privacy Policy. Demora AI is based in the United Kingdom and complies with the UK General Data Protection Regulation (UK GDPR) for all users’ personal data. We provide the Service to users worldwide, and we strive to comply with applicable data protection laws (including EU GDPR) for our users. By using Framable, you consent to the processing of your personal data in accordance with our Privacy Policy and applicable law. Below is a summary of key sections of these Terms:
Please read the full Terms below for details. If you have any questions, you can contact us at support@framable.ai (or via our website contact page). By continuing to use Framable, you acknowledge that you have read, understood, and agree to these Terms.
1.1 Account Registration: To use Framable’s features, you may need to create an account. You agree to provide accurate, current, and complete information during registration and to keep your account information updated. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. If you believe your account is compromised or used without authorization, notify us immediately.
1.2 Eligibility: We do not impose a strict minimum age to use the Service, but if you are under 18 (or under the age of majority in your jurisdiction), you must only use Framable with the involvement and consent of a parent or legal guardian. By using the Service, you confirm that you have the legal capacity to enter into a contract, or that your parent/guardian has reviewed and agreed to these Terms on your behalf. If you are a minor in your home country, your parent or guardian must consent to these Terms and assume responsibility for your compliance.
1.3 Global Use: Framable is offered globally. You are responsible for ensuring that your use of the Service is in compliance with all laws and regulations applicable to you. You may not use Framable if you are in a country embargoed or prohibited by UK/EU/US export laws, or if you are on any sanctions list. By using the Service, you represent that you are not barred from doing so by any applicable law.
1.4 Acceptance of Terms: By creating an account or using any part of the Service, you agree to these Terms. If you do not agree, you must discontinue use of Framable. We may update these Terms from time to time. We will notify users of material changes (for example, by posting an update on our website or via email). Continued use of the Service after changes are posted constitutes your acceptance of the revised Terms. If you do not agree to the changes, you should stop using the Service.
2.1 The Framable Service: Framable is an AI-driven graphic design platform that allows you to generate or create images, designs, and other graphic content using various artificial intelligence models. You may input text prompts, images, or other content (“User Content”, defined further below) to create custom designs. The Service operates on a subscription and credit model, as described in Section 3.
2.2 Availability and Changes: We strive to keep Framable running and improving. However, we do not guarantee that the Service (or any specific feature or model) will always be available, uninterrupted, or error-free. We reserve the right to modify, suspend, or discontinue any part of the Service (including the AI models used, features offered, or availability of credits) at any time with or without notice. The nature of AI technology means the style or quality of generated content may change as models are updated. You agree that we are not liable for any modification or discontinuation of the Service. We also reserve the right to refuse access to the Service to anyone for reasons such as violation of these Terms or to comply with legal requirements.
2.3 Service Quality Disclaimer: The AI algorithms powering Framable are cutting-edge but not perfect. The Service and any content generated by the Service are provided on an “as-is” and “as available” basis without warranties or guarantees. We will detail important warranty disclaimers in Section 9, but in general, you understand that the AI may occasionally produce results that are unexpected, flawed, or not suitable for your intended purpose. You assume responsibility for reviewing and assessing any output before using it.
3.1 Subscription Plans: Framable operates on a subscription basis. By subscribing, you agree to pay the subscription fees applicable to the plan you choose. Subscription plans may be offered on a monthly or annual basis (or other interval as specified). Unless otherwise stated, subscriptions will auto-renew at the end of each billing period (monthly or yearly) at the then-current rate, until you cancel. You will be charged in advance for each subscription period. It is your responsibility to ensure your payment information is correct and up to date to avoid interruption of Service.
3.2 Credits System: Under your subscription, you will receive a certain number of credits (or similar units) that can be used to perform AI-driven design operations on Framable. Different actions (for example, generating an image or applying an AI transformation) may deduct a specified number of credits from your account. The details of credit usage and the number of credits included per subscription period are outlined on our website or plan description. Unused credits may roll over to subsequent periods depending on the package. Otherwise, unused credits will expire at the end of a billing period.
3.3 Purchasing Additional Credits: If you need more credits than your subscription provides, you may have the option to purchase additional credits separately. These purchases may be one-time transactions. Purchased credits will be added to your account balance once payment is successfully processed. Unless stated otherwise, purchased credits do not expire and remain on your account for use at any time while your account is active.
3.4 Pricing: We reserve the right to change subscription fees or credit pricing, but any changes will not affect you until your next renewal or purchase. We will notify you of price changes in advance when required by law. If you do not agree to a price change, you may cancel your subscription before the new price takes effect.
3.5 Payment Processing: Payments for Framable are handled via authorized third-party payment processors. By providing payment information, you represent that you are authorized to use the payment method and you authorize us (or our payment processors) to charge the subscription fees or credit purchase amounts to that payment method. If your payment fails or cannot be processed, we may suspend or cancel your access to the Service. You are responsible for any charges or fees imposed by your bank or credit card provider (such as foreign transaction fees if applicable).
3.6 No Resale or Transfer of Accounts: Your subscription and credits are personal to you. You may not sell, transfer, or share your Framable account or credits with any other person (except as permitted in a Teams/enterprise plan, if offered). Any attempt to do so is a violation of these Terms and may result in account termination.
4.1 14-Day Refund Guarantee: We want you to be satisfied with Framable. In accordance with consumer protection laws, we offer a 14-day cooling-off period for subscriptions and credit purchases. This means that within 14 days from the date of your initial subscription purchase or any additional credit purchase, you may cancel and request a full refund without giving any reason. The 14-day period begins from the day after the purchase date. For example, if you purchased a subscription on the 1st of the month, you have until the 15th of that month to cancel and get a refund.
4.2 How to Request a Refund: To cancel within the 14-day period, you must contact our support team (via email or our contact page) and explicitly request a cancellation and refund. We will process eligible refund requests as soon as possible, and in any case within 14 days from when you informed us of your decision to cancel. Refunds will be made to the same payment method you used for the purchase, unless we agree otherwise.
4.3 Use of Service During Cooling-Off: If you begin using the Service (e.g., consuming credits or generating designs) during the 14-day withdrawal period, you acknowledge that you may lose the right to a full refund to the extent you have received the service. We reserve the right to deduct from any refund a reasonable amount to reflect the extent of service that you have used before cancellation (as permitted by law). For example, if you purchased a bundle of credits and used half of them before requesting a refund on day 14, we may refund you proportionally for the unused half. We will inform you if any deduction is made. However, if you have not used the Service at all during the cooling-off period, you are entitled to a full refund.
4.4 No Refunds After 14 Days: Except for the above 14-day cancellation right, all sales are final. This means that after the 14-day window has passed, subscription fees and credit purchases are non-refundable (unless a refund is required under other applicable consumer protection laws or is granted at our sole discretion in extraordinary cases). If you cancel your subscription after 14 days, you will continue to have access to the Service for the remainder of the period you paid for, but you will not receive a refund for that billing period.
4.5 Subscription Cancellation: You may cancel your subscription at any time via your account settings or by contacting support. If you cancel after the 14-day refund window, your cancellation will take effect at the end of your current billing cycle. You will not be charged for subsequent periods, but you will also not receive a refund for the current period. We do not charge any cancellation fees.
4.6 Statutory Rights: The refund policy above is intended to comply with and extend your statutory rights. Nothing in these Terms affects rights you are entitled to under law. For instance, if you reside in the UK or EU, the 14-day refund policy is in line with your legal right to a “cooling-off” period for distance contracts. We aim to honor such rights for all our users where applicable.
5.1 User Content Definition: “User Content” refers to any content that you upload, submit, post, create, transmit, or otherwise provide to or through the Service. This includes, for example: images, graphics, or photographs you upload; text or prompts you input for the AI to process; designs or works you create using the Service; and any other materials (including feedback, comments, or metadata) you provide. It also includes any AI-generated output that is derived from your inputs, to the extent such output is considered your content under applicable law.
5.2 Ownership of Your Content: You retain all rights and ownership to your User Content. Framable (Demora AI) does not claim ownership over the content you provide. As between you and us, you own all rights, title, and interest in the User Content you upload or create on the Service. Uploading or using your content in Framable does not transfer ownership of those rights to us. For example, if you upload your own artwork or photograph to use within a design, you remain the owner of that original image.
5.3 Your License to Us: In order to operate the Service and enable the AI-driven functionality, we need certain permissions from you regarding your content. By uploading or creating User Content on Framable, you grant Demora AI a worldwide, non-exclusive, royalty-free, sublicensable license to use, reproduce, modify (e.g., resize or process), adapt, transmit, display, and distribute your User Content but solely for the purposes of operating or improving the Service and as otherwise permitted by you. This means we can store your content on our servers, display it to you (and to anyone you share it with, if such features exist), and run it through our AI models to generate designs. We will not use your uploaded content for any unrelated purposes without your consent. For example, we won’t sell your uploaded images to third parties or publicly post your designs without permission. If you choose to share or publish a design through Framable’s features (for instance, by making it public in a community gallery or sharing with other users), you further grant us the right to display and distribute that shared content as needed to provide that feature. The license you give us is for the legal duration of the rights (or until you remove the content from our Service, if earlier). Note: Removing content from the Service will revoke our ability to use it going forward, but it won’t affect any use that has already occurred (for example, if content was shared with others or incorporated into AI training with your consent).
5.4 Your Responsibilities for User Content: You are solely responsible for all. This means:
5.5 Monitoring and Enforcement: We do not pre-screen User Content, but we reserve the right (though not the obligation) to monitor, review, remove, or disable access to any content on the Service at our discretion. This may happen if we determine that content violates these Terms, infringes rights, or is otherwise objectionable or unlawful. We may do this with or without notice to you. We are not responsible for any loss of data or content that is removed for violating these Terms, so please keep backup copies of your important content.
5.6 No Liability for User Content: We are not responsible for User Content, and we do not endorse any content uploaded by users. You understand that any content you access through Framable is at your own risk, and we are not liable for any errors or omissions in that content or any loss or damage of any kind incurred as a result of your use of any User Content. You agree that we will not be liable for any claims arising from your content or any content that other users provide, and you agree to indemnify us for any claims resulting from your User Content (see Section 11 on indemnification)
5.7 Backup of Content: While we employ measures to safeguard content on our platform, we do not guarantee that content will never be lost or corrupted. It is your responsibility to maintain backup copies of your User Content (especially original uploads and important designs). We are not liable for any loss or corruption of content (see Section 10 on Limitation of Liability).
Framable uses advanced AI models to generate images, designs, and other creative outputs (“AI-Generated Content”) based on your inputs (prompts, uploaded images, and design choices). This section explains how rights and usage of such AI-Generated Content are handled, as well as important limitations and disclaimers regarding that content.
6.1 Ownership of AI-Generated Output: To the fullest extent permitted by applicable law, you own the rights to the images, designs, and other outputs that are generated by you through Framable’s AI. In other words, as between you and Demora AI, you are deemed the creator and owner of the resulting graphics that the Service produces for you. We make no claim of ownership over the content that our AI generates for you from your prompts, and we assign to you any rights that we (or our AI models) may have in such output, if any. This means you are free to use, publish, modify, and distribute the AI-generated designs you create, for personal or commercial purposes, without paying royalties to us. Example: If you use Framable to generate a logo or piece of artwork, you can generally treat it as your own and include it in your projects or business materials.
6.2 Limitations and “As-Available” Nature of Rights: While we endeavor to grant you broad rights to your AI-generated content, you acknowledge that the legal status of AI-generated works can vary by jurisdiction, and some outputs may not be eligible for traditional copyright protection (because they might lack human authorship under certain laws). Our assignment of rights to you covers our interests but only to the extent those rights exist or can be granted. If a particular output is not legally subject to copyright or intellectual property protection, then traditional ownership might not apply – however, in such cases we still ensure that we will not claim ownership, and we contractually recognize your right to use the content. We recommend you consult a legal advisor if you have questions about intellectual property rights in AI-generated content in your jurisdiction.
6.3 Similarity of Outputs: Due to the nature of generative AI, it is possible that the Service could produce the same or similar output for different users who input similar prompts. Outputs are not guaranteed to be unique to any user. For example, if two users ask the AI for a “blue circle logo with white text”, the resulting images might resemble each other. You understand that other users (or third parties using different AI systems) might independently create content that is identical or similar to what you have created. Our assignment of rights to you in Section 6.1 applies to your specific output, but does not prevent other users (or us) from using, sharing, or owning similar content that the AI might generate for them. You have no right to demand that we prevent others from creating similar outputs using the Service.
6.4 License to Company for Generated Content: We do not generally retain or use your AI-generated content except as necessary to provide the Service to you, but for completeness: by using the Service, you grant us the same type of license described in Section 5.3 to any AI-generated outputs, so that we can host, store, or transmit those outputs to you. We do not claim any ownership of your output, and this license is purely so we can deliver the files to your account or perform any cloud storage on your behalf. If we ever wanted to use your AI-generated designs for marketing or to improve our services (for example, to train our models), we would seek your permission or provide an opt-in setting (unless such use is covered by anonymized aggregate data usage disclosed in our Privacy Policy).
6.5 Responsible Use of AI Outputs: You are responsible for how you use the AI-generated content. We strongly advise that you review the outputs carefully before using them, especially for public or commercial purposes. The AI may inadvertently produce content that includes trademarks, logos, text, or recognizable images of people or characters. If such elements appear in an output, using them could infringe on others’ rights (for example, an output might unintentionally resemble a copyrighted image or a famous character). We do not guarantee that AI-generated content will be free of third-party rights or suitable for any particular use, and we disclaim liability for any claims arising from your use of the outputs (see Section 10). You should perform your own checks (e.g. for trademarks or copyrighted material) on any AI-generated design before using it commercially. If you are unsure, consider seeking legal advice.
6.6 AI Output Quality and Limitations: The content generated by Framable’s AI models is generated automatically based on patterns learned from training data. No guarantee is made that outputs will be correct, accurate, or desirable. The AI might produce unexpected or incorrect results (for instance, distorted images, nonsensical text, or artifacts in a design). You agree that you use the AI-generated content at your own risk and that the outputs are provided “as is” without warranty of any kind. We do not promise that any AI output will meet your specific requirements or expectations. Additionally, while we have content filters and guidelines to prevent harmful outputs, the AI could potentially generate content that is inappropriate or offensive without intending to. We are not liable for content generated at your request; however, if you encounter any output that you believe violates our policies or is harmful, please contact us so we can improve our safeguards.
6.7 AI Model Usage and Third-Party Content: Framable uses various AI models which may be developed by us or licensed from third parties. We strive to ensure that our use of these models is compliant with their licenses and that you as the user have the necessary rights to use the outputs. However, some models or integrated services might come with additional terms or restrictions. We will inform you within the interface or documentation if any specific terms apply to a certain feature (for example, if a particular AI model restricts commercial use of outputs, or if attribution is required). By using a feature powered by a third-party model, you agree to any additional terms disclosed for that feature. We expressly disclaim liability for outputs generated by third-party services integrated into Framable, and your use of those outputs is subject to the relevant third-party’s policies (Framable, however, will still ensure you have at least the usage rights stated in these Terms for any outputs).
6.8 Feedback on AI and Content: If you choose to provide feedback, ideas, or suggestions about the Service or AI (for example, improvement ideas or reporting issues with outputs), you agree that we may use such feedback without any restriction or compensation to you. Any improvements or modifications to the Service based on your feedback remain our property.
We are committed to maintaining a respectful and lawful environment on Framable. When using our Service, you agree to abide by the following rules and not to misuse the Service:
7.1 No Illegal Purposes: You will not use Framable for any unlawful, illegal, fraudulent, or malicious activities. This includes refraining from generating or disseminating content that is illegal in any applicable jurisdiction (for example, child exploitation material, content that incites violence or terrorism, etc.).
7.2 No Violation of Rights: You will not use the Service to violate the rights of others. This means you must not create or share content that infringes intellectual property rights (copyright, trademark, patent) of any person or entity. Do not use Framable to attempt to recreate or misuse copyrighted images or logos that you do not own. Also, do not violate privacy or publicity rights – for instance, do not attempt to generate images of private individuals without consent or use someone’s personal data in prompts in a way that breaches privacy laws.
7.3 No Hateful or Harmful Content: You must not use Framable to generate or disseminate content that is defamatory, obscene, pornographic (especially any content involving minors, which is strictly prohibited), harassing, threatening, or that promotes racism, bigotry, hatred, self-harm, or physical harm against any group or individual. We strive to keep the Service family-friendly; while we cannot guarantee all user-generated content will meet that standard, you should not deliberately prompt the AI to produce extremely explicit or offensive material
7.4 No Abuse or Interference: Do not engage in activities that could harm or disrupt the Service or other users’ experience. This includes:
7.5 No Misrepresentation or Fraud: Do not impersonate any person or entity or falsely state or otherwise misrepresent yourself or your affiliation with any person or entity when using the Service. You should not use Framable in any manner that is misleading or deceptive (e.g., generating fake documents or imagery intended to defraud or mislead someone).
7.6 No Competing Service Development: You agree not to use Framable’s outputs or the Service itself to develop, train, or improve any competing product or service. For example, you should not feed large quantities of Framable-generated designs into another AI system to improve it, nor systematically analyze our AI’s outputs to create a similar service. You also must not reverse engineer, decompile, or attempt to discover the source code or underlying components of our AI models or software (except to the limited extent that such activity is expressly permitted by applicable law).
7.7 Fair Use of Resources: We may impose certain limits on usage (such as a cap on how many designs can be generated per minute) to ensure stable service for all. You agree not to circumvent or attempt to bypass these limits (for instance, by creating multiple accounts). Only use the number of accounts and the access level that you are authorized to use (typically one account per user, unless we explicitly permit otherwise).
7.8 Compliance with Additional Policies: You will adhere to any additional community guidelines, content rules, or usage policies that we may publish (such as model-specific usage policies, forum rules if a community exists, etc.). These are incorporated by reference into these Terms.
7.9 Reporting Misuse: If you become aware of any misuse of the Service or any content that violates these Terms (especially the Acceptable Use Policy in this Section 7), please report it to us. We may have features to report content in-app, or you can contact our support email. We will review reports and take action as necessary (which could include content removal or account suspension).
7.10 Consequences of Violation: Violation of this Acceptable Use Policy is considered a material breach of the Terms and can lead to suspension or termination of your account (see Section 12). In some cases, we might also report illegal activities to law enforcement. You agree that we are not responsible for any loss you suffer due to enforcement of these rules.
8.1 Our Intellectual Property: Except for your own content, all materials and content provided through the Service are owned by or licensed to Demora AI, and are protected by intellectual property laws. This includes the software, code, algorithms, AI models, design elements of the website/app, text, graphics, logos, trademarks “Framable” and “Demora AI”, service marks, images (other than those generated uniquely for users), templates, and any collective works or compilations (collectively, “Framable Content”). You acknowledge that Demora AI and its licensors retain all rights, title, and interest in and to Framable Content and the Service, including all related intellectual property rights.
8.2 License to Use the Service: We grant you a limited, non-exclusive, non-transferable, and revocable license to access and use Framable and the Framable Content for the purpose of creating and designing graphics as intended through the provided interface, and for no other purpose. You may not copy, modify, distribute, sell, or lease any part of our proprietary content or software, nor may you reverse engineer or attempt to extract the source code of that software, unless laws prohibit those restrictions or you have our written permission.
8.3 Trademarks: “Framable”, “Demora AI” and all associated logos and names are trademarks of Demora AI (or its affiliates). You agree not to use these trademarks without our prior written consent. This includes not using our trademarks in any manner likely to cause confusion about the source of products or services, or in any way that implies our endorsement of any product or service without permission.
8.4 Third-Party IP in Service: The Service may contain or incorporate third-party software, libraries, or content subject to open source or third-party license terms. Where such licenses require it, we will provide attributions or license information within the Service or our website. Your use of third-party components within Framable may be subject to their license terms, but in all cases, your use must still comply with these Terms.
8.5 Feedback and Suggestions: We welcome feedback and suggestions about Framable. If you provide any feedback, ideas, or suggestions (“Feedback”) to us, you acknowledge that the Feedback is given voluntarily and we are free to use, disclose, and exploit it without any payment or restriction. Any improvements or modifications to the Service based on your Feedback are owned by us. (This clause simply ensures we can improve our product using user suggestions without owing compensation.)
8.6 Reservation of Rights: All rights not expressly granted to you in these Terms are reserved by Demora AI and its licensors. This means that aside from the limited use rights above, you have no other rights to the Service or any content on it. You agree not to remove, obscure, or alter any copyright notices or other proprietary markings in the Service. If you wish to use any part of the Service or our content in a way not permitted by these Terms, you must obtain our explicit written permission.
9.1 Service Provided “AS IS”: Your use of Framable is at your own risk. The Service (including the website, app, AI models, and all content) is provided “AS IS” and “AS AVAILABLE”, with all faults and without warranty of any kind, either express or implied. Demora AI, on behalf of itself and its affiliates, expressly disclaims all warranties, representations, and conditions of any kind, whether oral or written, express, implied or statutory, including but not limited to implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, and any warranties that may arise from course of dealing or usage of trade.
9.2 No Guarantee of Accuracy or Outcomes: We make no warranty that the Service will meet your requirements or expectations, or that the results obtained from the use of the Service (including AI-generated designs) will be accurate, reliable, or suitable to your needs. No information or advice obtained by you from us or through the Service shall create any warranty not expressly stated in these Terms. We do not warrant that the Service will be uninterrupted, timely, secure, or error-free, or that any defects will be corrected.
9.3 AI-Generated Content Disclaimer: Specifically, with respect to content generated by our AI, we do not warrant or guarantee that: The content is free of third-party rights or safe to use for any purpose. (As noted, you are responsible for reviewing outputs for any potential infringement or issues.) The content will be unique or novel. (Similar outputs might appear elsewhere, see Section 6.3.) The content will be appropriate or non-offensive. While we have guidelines and filters, the AI may produce unexpected results. The content will be factually correct or fit for any legal purpose (for example, using an AI-generated design for a logo is at your own risk if it resembles another logo). By using AI features, you acknowledge these risks. We provide the generative AI service as a tool for you to use, but the onus is on you to judge the quality and legality of the outputs.
9.4 Third-Party Services and Content: Framable may give you access to, or integrate with, third-party services or content (for example, plugins, third-party AI models, stock image libraries, or payment processors). These are provided for your convenience. We make no warranties or representations regarding third-party services or content and disclaim any liability for such services or content. Your use of third-party services is at your own risk and may be subject to the third party’s terms of use. We do not guarantee the continued availability of any third-party integration and may remove it at any time.
9.5 No Responsibility for User Actions: We have no control over, and assume no responsibility for, the actions of other users of the Service or the content they provide. We disclaim any liability for any user’s conduct, chats, or interactions on the platform, whether online or offline.
9.6 Jurisdictional Caveats: Some jurisdictions do not allow the exclusion of certain warranties or conditions. If you are entitled to the benefit of certain implied warranties under law, then those warranties (such as implied warranties of quality, fitness, or suitability) are not excluded but limited to the minimum duration and extent permitted by law. Specifically, if you are a consumer in the UK or EU, you may have certain statutory rights (such as that digital services must be as described, of satisfactory quality, and fit for purpose). Nothing in these Terms will override or exclude those mandatory rights. These disclaimers of warranty apply to the maximum extent permitted by applicable law.
10.1 Types of Damages Excluded: To the maximum extent permitted by law, in no event will Demora AI or its affiliates, officers, employees, agents, or partners be liable to you for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, business, goodwill, data, or other intangible losses, arising out of or related to your use of (or inability to use) Framable or any content obtained through the Service. This limitation applies whether the claim is based in contract, tort (including negligence), strict liability, or any other legal theory, and even if we have been advised of the possibility of such damages. For example, we will not be liable for: losses resulting from your reliance on an AI-generated design that turned out to be infringing or unsuitable; any malware that might be transmitted via user uploads; or loss of your content or designs from our Service.
10.2 Cap on Liability: To the extent that liability is not lawfully excluded by Section 10.1, the total aggregate liability of Demora AI and its affiliates to you for all claims arising out of or relating to these Terms or the use of the Service will not exceed the amount you have paid to us for the Service in the 12 months immediately preceding the event giving rise to the liability. If you have not paid anything (for example, using a free trial), our liability is limited to £100 GBP (or equivalent in local currency). This limitation is cumulative and not per-incident. This means the cap is an overall limit for all claims in that period.
10.3 Exceptions: Nothing in these Terms is intended to exclude or limit liability that cannot be excluded by law. In particular, nothing limits or excludes our liability for death or personal injury caused by our negligence, or for our fraud or fraudulent misrepresentation. Additionally, if you are a consumer in a jurisdiction that prohibits the exclusion of certain rights, this Limitation of Liability will be interpreted subject to those laws.
10.4 Consumer Rights: These Terms do not affect any statutory rights you have as a consumer that by law cannot be waived or limited. We provide the Service to you as a consumer (unless you are using it on behalf of a business, in which case you represent that you have authority to bind that business and it will be bound by these Terms). If you are using Framable for commercial purposes (e.g., on behalf of a company), please be aware that certain consumer protection provisions may not apply.
10.5 Release: You agree not to hold Demora AI responsible for the actions, errors, or omissions of other users of the Service or third parties. In the event that you have a dispute with one or more users or third parties (e.g., a dispute over whether content is infringing or over interactions on the platform), you release us (and our affiliates and employees) from claims, demands, and damages of every kind arising out of or connected with such disputes. This release does not apply to any claim that we failed to meet our own obligations under these Terms.
10.6 Additional Rights (if any): Because some jurisdictions do not allow certain exclusions or limitations of liability, some of the above limitations may not apply to you. In such jurisdictions, our liability shall be limited to the maximum extent permitted by law.
10.7 Acknowledgment: You acknowledge and agree that the disclaimers and limits on liability set forth in Sections 9 and 10 are fundamental parts of the agreement between you and Demora AI. Without these limitations, the pricing and availability of the Service would likely be different.
11.1 Your Agreement to Indemnify: You agree to defend, indemnify, and hold harmless Demora AI, affiliates, and their respective officers, directors, employees, and agents from and against any and all claims, liabilities, damages, losses, and expenses (including reasonable legal fees and costs) that arise out of or relate to: (a) your use or misuse of Framable, (b) your User Content (including AI-generated outputs you use or share), (c) your violation of these Terms, or (d) your violation of any laws or rights of any third party. This indemnification obligation includes, for example, if a third party brings a claim that content you created or uploaded on Framable infringes their copyright or if law enforcement investigates illegal content you generated – you are responsible for those outcomes and must cover our costs if we incur any.
11.2 Procedure: If we seek indemnification from you under this Section, we will promptly notify you of the claim (provided that a delay in notice does not excuse your obligations unless it prejudices your defense). You will, upon our request, immediately assume control of the defense of such a claim at your expense. We reserve the right to participate in the defense at our own expense with counsel of our choosing, but you will have control of the defense and may not agree to any settlement that admits fault on our part or imposes any obligations on us without our prior written consent.
11.3 Continued Obligations: Your obligations under this Section 11 will survive any termination of these Terms or your use of the Service. That means even if you stop using Framable, if a claim later arises based on your past use or content, you must still indemnify us as described.
12.1 By You (Cancellation): You are free to stop using Framable at any time. You may delete your account or cancel your subscription through your account settings or by contacting customer support. Termination of your account will end your access to the Service features. Keep in mind that simply uninstalling an app or ceasing to log in will not automatically cancel any ongoing subscription; you must explicitly cancel the subscription to stop recurring charges (see Section 3 for cancellation policy). Upon termination by you, these Terms will cease to apply, except for any provisions that survive (see Section 12.5).
12.2 By Us (Suspension/Termination): We may suspend or terminate your access to Framable (in whole or in part) immediately and without prior notice if you violate these Terms or if we in good faith believe you have engaged in behavior that is unlawful, abusive, or that jeopardizes the rights, property, or safety of us, our users, or third parties. We may also suspend the Service or your account if required by law enforcement or other government agencies, or in response to a court order. In less urgent situations, we will aim to provide you with notice of termination or suspension, and where appropriate, an opportunity to cure minor violations, but we are not obligated to do so.
12.3 Effect of Termination: Upon any termination of your account:
12.4 Our Liability upon Termination: We shall not be liable to you or any third party for any termination or suspension of your access to the Service, or deletion of your content, provided that such termination is in accordance with these Terms. Termination does not waive or release any liability or obligation you incurred prior to the termination (for example, any breach or money owed) nor preclude us from pursuing any remedies available under applicable law.
12.5 Survival: The provisions of these Terms that by their nature should survive termination shall survive, including but not limited to: Sections 5.2 (ownership of content), 5.6 (no liability for content), 6 (ownership and disclaimers for AI content), 8 (our intellectual property rights), 9 (warranties disclaimer), 10 (limitation of liability), 11 (indemnification), 12.3-12.5 (effects of termination, survival), 13 (changes to terms), 14 (governing law and disputes), and 15 (miscellaneous), as well as any licenses granted to us (which are irrevocable as stated) and any payment obligations you incurred.
13.1 Updates to Terms: We may revise or update these Terms from time to time to reflect changes in our Service, legal requirements, or other purposes. When we make a material change to the Terms, we will provide you with notice as appropriate (e.g., by email to registered users or by posting a notice on our website or within the app). The updated Terms will be indicated by an updated “Effective Date” at the top. By continuing to use Framable after new Terms take effect, you agree to be bound by the revised Terms. If you do not agree to the updated Terms, you must stop using the Service and, if applicable, cancel your subscription.
13.2 Minor Changes: Non-material changes (such as clarifications, typos, or changes that do not reduce your rights) may take effect immediately without specific notice beyond posting the new Terms.
13.3 Changes to Service: Framable is an evolving service. We reserve the right to change, add to, or remove features or functionalities of the Service at any time. We may also decide to discontinue the Service entirely. If we discontinue the Service, we will provide advance notice to active subscribers. We are not liable for modifications or termination of Service features that we choose to undertake, provided we fulfill any obligations to you (such as refunds for unused service if we shut it down).
13.4 Feature Previews and Beta: From time to time, we might offer new features in beta or as a preview. Such features are provided “as-is” and may be experimental or less stable than the main Service. We reserve the right to modify or remove beta features without notice. Any feedback you provide on beta features is governed by Section 8.5 (Feedback).
14.1 Governing Law: These Terms and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with them or their subject matter shall be governed by and construed in accordance with the laws of England and Wales. We choose UK law given our base in the UK, and it provides a consistent legal framework.
14.2 Jurisdiction: You and Demora AI agree that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or their subject matter or formation, except that if you are a consumer residing outside of the UK, you may be entitled to bring claims in your country of residence under mandatory consumer protection laws (for example, in the EU you might have the right to proceed in your local courts). Nothing in this section limits any consumer protection rights or mandatory legal provisions of your local jurisdiction.
14.3 Injunctive Relief: Notwithstanding the above, you agree that we may seek injunctive or other equitable relief in any jurisdiction if you have violated or threatened to violate our intellectual property or other proprietary rights. This is because such a violation could cause irreparable harm that might not be fully remedied by monetary damages.
14.4 Good Faith Negotiation: Before filing a lawsuit, we encourage you to contact us to discuss any issue. Often issues can be resolved informally through customer support. Both you and we agree to attempt in good faith to resolve any dispute informally for at least 30 days before initiating formal legal proceedings.
14.5 Consumer Mediation (EU/UK): If you are an EU or UK consumer, and we are unable to resolve a dispute together, you may have the right to refer the dispute to a registered alternative dispute resolution (ADR) provider or use the European Commission’s Online Dispute Resolution platform. We will provide information on an appropriate ADR entity if required by law.
15.1 Entire Agreement: These Terms (along with any additional rules, guidelines, or policies incorporated by reference, such as the Privacy Policy and any product-specific terms) constitute the entire agreement between you and Demora AI regarding the use of Framable. They supersede all prior or contemporaneous understandings and agreements, whether written or oral, relating to the same subject matter. Any earlier representations or statements are merged into this agreement.
15.2 Severability: If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision shall be enforced to the maximum extent permissible and the remaining provisions of these Terms will remain in full force and effect. In such an event, the invalid or unenforceable provision will be modified so as to best accomplish its intent within the limits of applicable law, or, if that is not possible, deemed deleted, but without affecting the validity of the rest of the Terms.
15.3 No Waiver: Our failure to enforce any right or provision of these Terms will not constitute a waiver of that right or provision. Any waiver of any provision of these Terms will be effective only if in writing and signed by an authorized representative of Demora AI. Likewise, a waiver of any breach or default by you will not be a waiver of any subsequent breach or default.
15.4 Assignment: You may not assign or transfer these Terms or any of your rights or obligations under them, whether by operation of law or otherwise, without our prior written consent. We may assign or transfer these Terms or our rights and obligations to an affiliate or in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of our assets related to Framable, and you hereby consent to such assignment. These Terms will bind and inure to the benefit of the parties, their successors, and permitted assigns.
15.5 No Third-Party Beneficiaries: These Terms are for the benefit of you and Demora AI (including our successors and permitted assigns) only. Except as expressly provided in these Terms, no third party has any rights to enforce any term of this agreement. For clarity, the Contracts (Rights of Third Parties) Act 1999 (a UK law) shall not apply to these Terms – no third party may enforce any provision of these Terms except as we expressly designate.
15.6 Relationship of the Parties: Nothing in these Terms shall be deemed to create any agency, partnership, joint venture, or employment relationship between you and Demora AI. You and we are independent contracting parties. You do not have any authority to act on behalf of or bind Demora AI.
15.7 Notices: We may provide notices or communications to you through your account, via email, or by posting on our website. You consent to receive electronic communications from us for all matters relating to your use of the Service. If you need to give notice to us, you can do so by contacting our support email or by mailing us at our registered business address (see our website for the current address).
15.8 Language: These Terms are provided in the English language. If we provide a translation of these Terms, it is for convenience only. In the event of any conflict between the English version and a translated version, the English version will prevail.
15.9 Force Majeure: We will not be liable for any failure or delay in our performance of any obligation under these Terms if such failure or delay is caused by events beyond our reasonable control, including but not limited to acts of God, war, strikes, pandemics, cyber-attacks by third parties, or government orders.
15.10 Headings: Section headings in these Terms are for convenience only and have no legal or contractual effect.
If you have any questions, concerns, or feedback about these Terms or the Framable Service, please contact us:
We will do our best to respond to your inquiries in a timely manner and address your concerns.